Products

Community in a Box (CiaB)
Until now, the concept of "community" has presented a paradox in the B2B market. Advertisers are keen to invest in online communities because of the high levels of engagement that they deliver. B2B publishers, however, have failed to find ways to either monetize community, or control it. In fact, most implementations of online communities in the B2B space have ended up doing more harm than good to both their sponsors and their publishers – either broadcasting the community's failure to attract an audience with empty message boards or, worse, attracting hostile participants eager to rail against the sponsor in an all-too-public forum.

Community in a Box (CiaB) does away with these problems using a structured system of clearly defined and proven rules that allow publishers and their customers to build vibrant communities, direct them, and use them as the basis of incredibly powerful integrated marketing programs.

The CiaB rules fall into three categories:

1) Content – defining the types of content (blog, video, research, other) required to attract highly qualified professional audiences, as well as the frequency with which each must be produced, and by whom.

2) Community – defining the role of community editor in generating content, soliciting content from contributors, and in communicating with the site's users; defining the role of volunteer and compensated moderators in kick-starting and guiding site discussions, as well as monitoring the same to eliminate all ad hominem, off topic, or inappropriate postings; defining registration processes, which ensure that only qualified users can join and retain membership in the community.

3) Design – defining clear rules for the form and function of B2B community sites, including layout and relative weighting of different types of content (editorial, advertising, community message board, other); also, best practices for design of registration pages, and the placement of contextually served educational sponsor materials.

The addressable universe for CiaB includes communities based on any industry, profession, or geography. Consumer plays are equally feasible.

For more information on CiaB contact sales@deusm.com

Community Activation Platform (CAP)
Engaging, educating, and energizing your target customers through the power of community!

UBM DeusM has created a revolutionary new integrated marketing program that delivers the ultimate in community-based customer engagement.

Called the Community Activation Platform (CAP), it allows your company to sponsor an online community on an exclusive basis: Your company has 100% share of voice and sole ownership of the audience.

CAP combines a state-of-the-art multimedia community platform with original and in-depth authoritative content, plus extensive social media integration.

Quality Content
Content is the cornerstone of every CAP community and is derived from five sources: the site’s full-time dedicated community editor; highly regarded independent contributors/bloggers; users of the site itself; aggregated ‘best of Web’ articles; and your company’s educational materials, such as whitepapers.

This wealth of content is used to attract highly qualified decision makers to the community – and keep them engaged there.

As the exclusive underwriter of all of the content and conversations on the site, your company will be positioned as the authoritative educator in your target market.

About CAP

• Turnkey
  CAP is delivered as a full service; UBM DeusM will design, build, and host the site, as well as retaining and managing the community editors, expert contributors, and site moderators.
• Scalable
  CAP can grow according to your needs and budget; customer acquisition/leads, branding, whitepaper downloads, and customer education all can be added incrementally and on request.
• Customizable
  From editorial POV to contracted deliverables, the program will be 100% tailored to your company’s exact requirements.
• Demonstrable Results
  Weekly and monthly reports provide you with in-depth analysis of the CAP program’s results.

CAP is based on a new version of UBM DeusM’s renowned Community in a Box (CiaB) service.

With 20 communities already launched, UBM DeusM’s community know-how is proven to multiply the effectiveness of our clients’ marketing programs. Every month, UBM DeusM specialist communities generate 14,000 messages, 2.3 million page views, 1 million unique visitors, 35,000 whitepaper downloads, and 6,500 leads.

Think what we can do for you!

By creating a comprehensive and authoritative editorial publication on your behalf, specifically tailored to your audience, CAP presents a unique opportunity for your organization to create unprecedented long-term engagement with its target customers.

We look forward to working with you on this unique new program!

For more information on CAP contact sales@deusm.com

n-Server
n-Server is the publishing platform that CiaB communities run on. It has been developed over the last decade, over which time it has been constantly changed and upgraded and improved, so that at this point it's an incredibly stable, reliable, and flexible platform. It can handle very large sites, and it can handle multiple sites.

n-Server supports many, many different functions: It's a content management system; it's a message platform; it's a multimedia server (video, streaming audio, podcasts, and so on); it's an e-commerce engine. Hence the name – n-Server, because it supports n- times media, demographics, geographies, and so on. And where those features haven't been written for n-Server, it seamlessly interworks with third-party software applications to get the job done.

It's also important to say what n-Server isn't. It isn't a wiki platform, though it contains wiki features. It is a B2B publishing platform – designed from the ground up to do exactly what we need it to do, as publishers, for our customers, but nothing else.

There are significant benefits to this approach – including the ability to launch sites very quickly, and to automatically generate extremely detailed custom reports for our clients.

A licensable version of n-Server will be available in 2011.

For more information on n-Server contact sales@deusm.com

Digital Audio Shows
Streaming digital audio represents one of the fastest growing technologies on the Internet. Now UBM DeusM is taking this exciting medium and making it even better. Combined with our unique instant messaging/chat application, our Digital Audio Shows deliver unprecedented levels of engagement.

So how do they work?

Each Audio Show is hosted on the Community Website, where it is promoted prominently to select portions of the UBM email database. The shows are broadcast live over the Internet, with the audience listening in from their computers. Contextually relevant sponsor educational materials (such as whitepapers) are embedded next to the audio player where they can be downloaded during each show. These materials are also available in the events' archives for downloading later. An instant messaging application sits underneath the audio player, allowing users to discuss the event with other audience members. When the audio concludes, the presenter of the audio show and the guests then join the online chat session, enabling participants to interact directly with the show's stars.

It is this unique mashup of audio and chat that makes Digital Audio Shows so exciting, converting each event from a "sit back and listen" experience to a "lean forward and become part of the show" happening.

UBM DeusM makes it incredibly easy to participate as a sponsor in our Digital Audio Shows. To start, we will develop a proposed show calendar on the topics or themes of your choice in consultation with you. We also provide a presenter and marquee-name guests for each show. As sponsor, you choose whether to have one of your employees or customers take part in each show; we will guarantee a successful event, whatever level of live participation your prefer.

For more information on Digital Audio Shows contact sales@deusm.com.

Live Video Community Broadcasts
Of all the multimedia technology available to B2B Internet marketers today, it is live video that has the greatest power to draw in qualified attendees and keep them engaged with your content.

DeusM is excited to announce that it now offers LIVE video broadcasting capability on all CiaB and CAP community sites. Use this feature to broadcast interviews with senior executives, panel discussions, or lectures on the latest business issues in your target market.

Video programming is broadcast live on your community using the latest state-of-the-art IP simulcasting technology. Audiences view the interviews from their computers, and an instant messaging application allows them to discuss the event with other audience members. After each show, the presenters and guests join the online chat session, enabling the audience to interact directly with them.

It’s this unique mashup of live video and chat that makes UBM’s live video streaming so much more exciting than a typical Webinar. This mashup of audio/video and IM is delivering astonishing levels of engagement on several communities run by DeusM – with many sessions generating more than 1,000 messages each.

The videos will be broadcast live from your community and will also be syndicated on UBM, as well as running on the top three social video networks: YouTube, Vimeo, and Dailymotion. Subsequently the shows will be archived in a video library on your site where they will be available for repeat viewing by your community’s users.

Each interview will include intro/outro footage branded to your company. Presenters will also give you shout-outs at the start and end of each broadcast and thank you for making the program possible.

Contextually relevant sponsor educational materials from your company will be embedded next to the video player for downloading.

For more information on live video streaming contact sales@deusm.com.

Internet Influence Program (IIP)
A revolutionary new service customized to increase the awareness of your company, product, or executive

UBM DeusM’s IIP takes high-value content about your business and uses an avalanche of social media to amplify it over the Internet – improving and increasing awareness of your company’s executives, services, and solutions. The effectiveness of the IIP campaign is proven by “Before & After” measurements, using a quantitative Internet influence rating system developed by UBM DeusM.

Content Powered!

• The cornerstone of IIP is content – both from your company and developed by UBM’s expert writers (blogs) and video editors (short-form videos).
• UBM DeusM’s team of highly trained social media coordinators and moderators takes this content and posts it across the Internet within every relevant social media network, service, chat group, and user group.
• The content is used to generate positive brand awareness of, and to increase engagement around, your company.

IIP is a turnkey approach to Increasing your brand awareness. You tell us where to increase your influence, we do the rest! IIP is completely turnkey, allowing you to focus on your company’s marketing objectives while we create influence around your company, executives, products, services, or events. IIP is a measurable solution to generating influence everywhere.

For more information on IIP contact sales@deusm.com.

Online University
UBM DeusM’s Online University interactive learning environment offers decision makers an entirely new way to get the intelligence they need to make sound decisions about business issues – all without leaving the comfort of their office chairs.

The Online University is based on a unique mashup of streaming audio, instant messaging, and contextually placed educational materials. A faculty of invited expert tutors tackles topics in a dedicated week of interactive tutorials where students ask questions of the tutor, discuss knotty issues with their fellow classmates, and download a wealth of additional learning materials. (For those who can’t attend live, seminars are also archived; and the live chat message board for each lecture is available 24 hours a day, allowing the online educational discussions to be ongoing.)

The Online University delivers unprecedented levels of engagements through its use of "Game Dynamics" – key behavior drivers more commonly found in popular online consumer games such as World of Warcraft and Farmville. They include the "appointment dynamic" (encouraging participants to attend to a scheduled task and gain rewards for doing so, in the Online University’s case by earning rank, reputation, and course honors for taking part in the curriculum at scheduled times); the "progression dynamic" (appeals to participants' desire to complete tasks/achieve goals, in this case by working through the syllabus); and the "communal dynamic" (working together to achieve a goal, in this case by brainstorming solutions to course problems with other students on the Online University’s message boards).

Students enrolled in the Online University earn points for the number of courses they attend, and extra credit is earned for interactivity and for sharing information with their peers. The number of points they collect dictates both when they graduate and what grades they receive. Students track their progress in the school by clicking on their College profiles.

Graduates each receive a certificate (real, not virtual) signed by the Dean of the Online University. They also are recognized in the Role of Honor on the site on which the college is hosted, as well as on the site’s Facebook and Twitter pages.

Note: A recent Online University program run for one of UBM DeusM’s major clients attracted a total of 5,396 students, who generated an astonishing 55,390 messages about course work.

For more information on Online University contact sales@deusm.com.